Context of Prescient
The group made a list of Buy Nothing’s positives (dedicated admins, free, connects virtual world to the real world) and negatives (24/7 time commitment, funding, problems managing Facebook). They wrote down the opportunities ahead, and also the risks. In the latter column they listed the challenge of repeating their original vision across dozens of groups, the limitations of the Facebook platform, the chance of egos getting in the way of the group’s principles, and the possibility of being “unable to fund core expenses.” Years later, the list would turn out to be prescient. But at that time, almost a decade ago, all the excitement made Rockefeller and Clark feel like anything was possible.
–Wired
Related Topic
–How ‘buy nothing’ social media groups help off set code of living crisis | Video by BBC News