Context of Excel

Monster’s run was interrupted when a lackluster earnings release caused the stock to fall nearly 5% on Aug. 4. The company’s growth story isn’t over, however. Monster excels at finding undeveloped niches that can keep sales coming, and these days that means adding alcoholic beverages and energy drinks targeted at women. Monster should also return to its high-margin ways, which should keep earnings growing at a double-digit clip—and its stock pushing higher.
–Barron’s

Which of the following BEST interprets the meaning of “excel” in the passage?

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