Context of Deter

Phoenix recently experienced one of its hottest summers ever as temperatures stayed above 110 degrees for over a month. The region’s water supply is also being squeezed, with its groundwater running low and the Colorado River drying up.

But heat and drought haven’t deterred people from seeking the desert life. Since 1970, the population in Maricopa County, where Phoenix is located, has more than quadrupled to 4.5 million. It is now the fourth most populous county in the nation. From July 2021 to July 2022, nearly 57,000 people moved in.
–Barron’s

We use the phrase “deter people from doing something" to mean?

Related Topic

–How America’s hottest city is trying to cool down | Video by Vox

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