Evoke

The degree of uncertainty an employee felt while making a particular decision was important, and that varied with the sales volume of the store in question. Stocking decisions for high-volume stores evoked the most uncertainty because the consequences of misallocations were greater: potentially higher amounts of lost sales or excess inventory. People were far more likely to accept the uninterpretable model’s recommendations than those of the interpretable model when allocating products to those stores. With the interpretable model, the elevated level of uncertainty drove people to probe its suggestions and reject them.