Inaugurate

BYD is betting that customers in Europe, the Americas, and across Asia will also try some- thing new, especially if the price is right. More than 20 years after inaugurating its first auto plant in Shenzhen, BYD—or Build Your Dreams, to use its fanciful full name—is pushing to expand passenger car sales beyond its comfort zone in China. Over the past year, the company has spent huge amounts of money opening showrooms in major cities worldwide, establishing offices in key countries, and setting up a complex system to ship its relatively low-cost electric cars overseas. If successful, BYD would become the first Chinese global automotive giant.