Wane

There is no dark art to creating, according to Rick Rubin, the sui generis record producer who wrote a book on the subject ( The Creative Act: A Way of Being, out now). His advice? Just go for it. “Thin of it as play,” says Rubin. “Have fun, do iterations. No thought is too small or ridiculous. Build a model in the physical world, not just in your mind’s eye. Follow your excitement. If your interest wanes, experiment in a new direction. If you’re excited to show it to a friend, it’s ready to release into the world.”