Context of Volatility
My goal was to focus our business not just on the buying, processing, and selling of commodities—which had for too long left us vulnerable to market volatility—but also on value-added nutrition products and services, which represented a more stable sector in which we could move closer to our customers and build a broader base for growth and impact. We needed to think more deeply about the end consumers of ADM’s offerings—billions of people and animals around the world—and better serve them.
–Harvard Business Review