Reach

It turned out that Clark and Rockefeller, the Buy Nothing founders, also considered Facebook an uncomfortable tool. When I talked to them both on a Zoom call last summer, Rockefeller, 53, was on her parents’ porch in glasses, a delicate blouse, and a shaggy silverish bob, while Clark, 56, sat at her dining table wearing a pony-tail and a fuzzy cardigan. “We used Facebook because it was a free tool, and it had a lot of reach. There were a lot of reasons that we picked it,” Rockefeller explained. “But we realized very early on that it also came with some things that conflicted with our mission.”
–Wired