Further

To determine the training’s effects, if any, on each office’s performance, the researchers analyzed five measures on a monthly basis over 29 months: fees collected, the number of clients served, total business opportunities generated, opportunities generated from existing clients, and opportunities from new clients. To measure each office’s use of the training, they looked at how much time employees spent playing Globerunner and the number of questions they answered. To assess employees’ engagement with their jobs, they calculated the share of people in each office who logged on to the platform at least once (indicating an interest in furthering their skills to help meet KPMG’s goals) and how quickly they did so once the platform was available. Finally, they analyzed whether and how much leaders in each office played the game.