Blister

Even more upsetting, Clark and Rockefeller were getting criticized from within their own community. Some Buy Nothing members accused them, in blistering Facebook comments, of selling out. This reaction might have been expected, in retrospect, from a commerce-free collective, but the intensity of it shook Rockefeller and Clark. They had built a thriving and generous community on the most corporate of internet platforms. But now that they were trying to become independent—a move that they saw as committing further to their principles—they were met with furious disbelief that the founders of a movement premised on strings-free gifting now appeared to be trying to make a buck. “You have to fund it. There’s no shame in that,” Clark said. “But we are shamed nonstop for having named it the Buy Nothing Project.”
–Wired