Context of Benchmark

UK consumer products launched during a recession survived 14% longer, on average, than comparable products launched during non-recessionary periods. Similarly, automobiles launched during recessions in the United States survived 19% longer than cars introduced during economic expansions. The authors also analyzed historical market share and sales data and found that products introduced during recessions performed better on these benchmarks as well.

–Harvard Business Review

Which of the following BEST interprets the meaning of “benchmark” in the passage?

Related Topic

–How long do recessions last | Video by LSE

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