Attention Grabbing

Start-up Primeval Foods has yet to release its creations to the public, but it plans to specialize in “exotic” cell-cultivated meats that most people would otherwise never have the chance to try, like tiger and zebra. Earlier this year Vow Foods created a meat ball using DNA imitating that of a woolly mammoth. It is on display in a Dutch museum, not making its way into anyone’s melty Italian subs (yet), but it was an attention grabbing moment for the nascent cultivated meat industry and was featured in the press worldwide.
–New Scientist