About The Alphabet Who we are + What we do + Why we do it
Mission
To extract essential ideas and principles from various fields, and design experiences and systems that empower people to think and act rationally.
We commit to communicating the most insightful ideas and principles from business, culture, technology, and education. Experimenting in spaces where ideas and realities interact, we work with individuals, organizations, and communities with diverse backgrounds to design scientific and engaging experiences and systems to nurture the spirit of rationality.
Vision
To build a better and more rational future—by, with, and for all.
Our diverse community of individuals, organizations, and communities seeks to continually transform ideas and principles into impactful new experiences, systems, and applications by exploring imaginatively, experimenting iteratively, collaborating playfully, and analyzing critically.
Shared Values
The beliefs we practice in the Alphabet and expect in our community.
Respecting diversity and community
We are a diverse community, welcoming to and caring for all forms and intersections of diversity, including cultural backgrounds and personal identifications, thought, cross-generational experience, and field of research and work.
Inspiring creativity
We imagine, inspire, and build whole new paths to use imagination and original ideas in the ways we think and act, and the people and communities we impact.
Fostering collaboration
We strive to build new working relationships with collaborators within our team, and more broadly from academia, industry, governments, and NGOs, foundations, and other non-profit organizations.