Context of Streak
Past returns are no guarantee of future ones, but in the case of energy-drink maker Monster Beverage, they very well could be. After a recent pause, the stock looks set to resume a 25-year winning streak.
The Corona, Calif.–based Monster (ticker: MNST) has been the market’s version of an unstoppable force over that time. It has outperformed not just beverage makers like Coca-Cola (KO), PepsiCo (PEP), and Boston Beer (SAM), but also tech titans Apple (AAPL) and Microsoft (MSFT), while on its way to a 58% annual return, the best by a U.S. stock over that period. It’s an amazing feat for a company whose drinks have historically been consumed by male teens and young adults, and taste something like carbonated cough syrup.
–Barron’s